tobacco heets IQOS Blue | Blue HEETS Cigarettes (Carton Heets - Green Collection |

After decades of marketing lethal products to the public, Big Tobacco now present themselves as champions of harm reduction, striving to help smokers to quit cigarettes and transition to safer electronic alternatives 57,58

About 1 in 10 high school senior males is a current smokeless tobacco user, and about 1 in 5 high school senior males is a current cigar smoker

Each subject was provided with enough cigarettes to smoke for 5 days, on the basis of their self-reported average daily cigarette consumption declared at the start of the study, plus an additional 30% rounded up to the nearest pack

Missing cases on other variables (see Table S1 for details) were excluded on a per-analysis basis